Marketing Essay Example | Topics and Well Written Essays - 250 words - 48

Marketing - Essay ExampleFurther, the retail store provides incentives coupons on its website sporadically that can be used only in-store, thus prompting the online consumers to visit the bricks-and-mortar retail stores. The household catalogue strongly iterates the availability of products online, providing promotional codes in the catalog that can be used online. The promotional pass integrates all of the merchandise messages so that customers find consistency in how the business is positioned against competition stemming from its dissimilar marketing channels. JCPenney positions on price and affordability against its competition, and the majority of integrated promotions for all three channels focus on determine differentiation. It could confuse the brand concept if the business used multiple promotional strategies.Promotions are not different in-store, in the catalog, or online since the company maintains a very wide target demographic. Because the business carries products relevant to some different lifestyles and age groups, it must adopt a mass market promotional strategy kind of than limiting the business to niche marketing or market